Ad formats & specifications
All the info you need to deliver your campaigns in the correct specifications
Exciting opportunities across the user journey
Leverage a range of compelling ad units that will connect, engage, and drive response – whatever the campaign objective.
Passenger watches a short video and is redirected to advertiser website to earn a free time limited Wi-Fi session.
Passenger can use selected OTA streaming services for full flight without having to purchase a Wi-Fi session.
Passenger will see relevant service recommendations at key points in online journey.
Passenger will see inline targeted video ads before in-flight entertainment content.
Passenger will see inline targeted video ads seamlessly added into all live TV streams.
Passenger sees full screen advertiser videos at chosen points in online experience.
Sponsored Internet: 'Watch ad'
Passengers watch your non-skippable ad and are redirected to your website in return for access to a free Wi-Fi session.
Monthly plan price
As low as
1
As low as
Card image
- 250 x 250
- JPEG image
- Images must be in JPEG (ISO 10918) format with a .jpg file extension.
- They must be either encoded with MozJPEG with quality set to 60%, or another JPEG encoder with quality set to at least 80%.
- Images must use the sRGB colour profile and must not embed the colour profile.
Logo image
- 250 x 250
- JPEG image
- Please provide a version of your logo for us in both light and dark backgrounds
- Images must be in JPEG (ISO 10918) format with a .jpg file extension.
- They must be either encoded with MozJPEG with quality set to 60%, or another JPEG encoder with quality set to at least 80%.
- Images must use the sRGB colour profile and must not embed the colour profile.
Video
- 1080P resolution
- 9:16 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- <30 seconds in duration
- Make sure that branding is clear and consistent
- Leverage vertical video — tactics appropriate to social media sites Tik Tok or Instagram will also be largely appropriate for our platform
- Keep videos under 30 seconds, ideally 15
- Reinforce calls to action
- Provide accurate and legible subtitles
- We support Close Caption
- The file should be in WebVTT format (.vtt)
- There should be only one closed caption file per video supplied
- The video file and the closed caption file should be in a zip folder, with the files in the root of the zip folder
- Videos will be muted by default, but user can enable sound.
- We do not accept 3rd Party VAST Tags
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz
Destination URL
- Full http URL for your website
- The URL to which we redirect the user.
Brand name
- Display text
- The brand name you wish displayed beside the logo image
Sponsored Internet: 'Try ad'
Passengers are given free access to your service to use inflight without having to pay for Wi-Fi access. This is a strong driver of user-acquisition for your service to a valuable and captive audience who are open to experimenting with new services inflight to pass the flight time.
Monthly plan price
As low as
1
As low as
Card image
- 250 x 250
- JPEG image
- Images must be in JPEG (ISO 10918) format with a .jpg file extension.
- They must be either encoded with MozJPEG with quality set to 60%, or another JPEG encoder with quality set to at least 80%.
- Images must use the sRGB colour profile and must not embed the colour profile.
Logo image
- 250 x 250
- JPEG image
- Images must be in JPEG (ISO 10918) format with a .jpg file extension.
- They must be either encoded with MozJPEG with quality set to 60%, or another JPEG encoder with quality set to at least 80%.
- Images must use the sRGB colour profile and must not embed the colour profile.
Destination URL
- URL the users will be redirected to after they engage with your Ad
- This is the URL where the users will be redirected to after they engage with your card image
Domain Allowlist
- Full list of all URLs that your site needs to enable your site to operate correctly.
- In the case of a ‘Try’ offer, Viasat requires a full list of the URLs that need to be accessible to the passenger to complete the task prior to the activation of the reward session (this list is the Allowlist)
- The Allowlist must include the URL for the promoter’s site and any third-party sites (for example, payment processors) necessary to complete the purchase or sign-up (for example, payment processors) necessary to complete the purchase or sign-up
Digital Advertising: Pre-Roll video
Passengers watch your unskippable video ad before being able to watch their chosen inflight entertainment content on their personal device.
Key points:
- No clickable CTA will appear on the Pre-Roll ad
- User must watch the entire ad - Ad is not skippable
- Pre-Roll video will have audio on by default with ability to mute
- User interface will have a progress bar to count time to ad completion.
- Ad can be paused
- 1080P resolution
- 16:9 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz
- Make sure that branding is clear and consistent
- Keep videos 30 seconds or under
- 15 seconds is the ideal time
- Reinforce calls to action
- Provide accurate and legible subtitles
- We support Close Caption
- The file should be in WebVTT format (.vtt)
- There should be only one closed caption file per video supplied
- The video file and the closed caption file should be in a zip folder, with the files in the root of the zip folder
- Video audio will be enabled by default but user can mute
- We do not accept 3rd Party VAST Tags
Digital Advertising: Live TV ad insertion
Your ad is inserted into the Live TV channel during the normal commercial break slots.
Key points:
- Ads will be inserted into two ad slots per channel, per hour.
- Live TV is available on passenger devices for SouthWest and Seatback for Delta and JetBlue airlines
- Note that no ads are inserted into the 4 major network channels (FOX, CBS, NBC and ABC)
- No clickable CTA will appear on the Live TV ad
- User must watch the entire ad i.e. Ad is not skippable, but user may change channel during playback
- 1080P resolution
- 16:9 aspect Ratio
- File Size = Below 150MB
- MP4/ MOV file format
- Audio: AAC, stereo, 128 kbit/s or higher, 48 kHz or 44.1 kHz
- Ensure that branding is clear and consistent
- Each ad slot is 30 seconds
- Videos should be 30 seconds in duration
- If a video is shorter e.g. 20 seconds, we will append a generic slate to make up the remaining time
- Reinforce calls to action
- Provide accurate and legible subtitles
- We support Subtitles/Close Caption on existing files, we do not accept Close Caption as separate files
- Video audio will be enabled by default, but user can mute
- We do not accept 3rd Party VAST Tags